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Your Brain on Social

Your Brain on Social

by | Oct 3, 2014

  This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar...

Role of Channels in the Customer Journey

by | Mar 13, 2014

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer”...
Marketing Orchestration [Infographic]

Marketing Orchestration [Infographic]

by | Dec 1, 2013

If you are not familiar with Responsys and their vision for the future of marketing, now is the time to get to know them. This infographic is a great way to get introduced to their thinking on how consumer expectations are evolving and how marketers must change to...
Future of Global Digital Retail [Infographic]

Future of Global Digital Retail [Infographic]

by | Jun 17, 2013

Key takeaways: 21% of consumers conducted a mobile search before making an offline purchase A retailer using data to its full could increase its operating margin by more than 60% 10-25% of social media users use their social networks to make purchasing decisions...
Tablet Shopping Behaviors Infographic

Tablet Shopping Behaviors Infographic

by | Jun 10, 2013

This speaks volumes of why optimizing your eCommerce experience for tablets should be a top priority. 87% use their tablet to browse products online 71% purchase products on their tablet 41% buy an item on their tablet at least once a month 12% make a purchase more...