
Information Search
42% shoppers research about products21% shoppers read expert and user reviews52% trust online ratings and reviews as most influential in purchase decisions followed by advice from friends and family at 49%Alternative Evaluation
62% of shoppers search for deals online before at least half of their shopping trips37% of shoppers find online social sources an influential driver when making decisions21% shoppers visit price comparison sites and 14% search discount couponsPurchase Decision
Consumers are using 7.9 different media sources when shopping for products or servicesGlobally, 46% used social media to help make purchase decisionsThe average shopper consults 10.4 sources prior to purchase twice as many as year agoPost-Purchase Behavior
24% shoppers engage in digital post purchase behaviorVia: Media Mosaic
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