Shopping Behaviors: A New Age Shoppers Path to Purchase

Information Search

  • 42% shoppers research about products
  • 21% shoppers read expert and user reviews
  • 52% trust online ratings and reviews as most influential in purchase decisions followed by advice from friends and family at 49%
  • Alternative Evaluation

  • 62% of shoppers search for deals online before at least half of their shopping trips
  • 37% of shoppers find online social sources an influential driver when making decisions
  • 21% shoppers visit price comparison sites and 14% search discount coupons
  • Purchase Decision

  • Consumers are using 7.9 different media sources when shopping for products or services
  • Globally, 46% used social media to help make purchase decisions
  • The average shopper consults 10.4 sources prior to purchase twice as many as year ago
  • Post-Purchase Behavior

  • 24% shoppers engage in digital post purchase behavior
  • Via: Media Mosaic