I don’t know about you, but even though I find these funny, I feel a slight bit of uneasiness and tension as well. It’s like the left side of my brain is telling me that something isn’t right.
These logos have passed The Swap Test.
In The Brand Gap, Marty Neumeier introduces a simple test to check out the effectiveness of your logo.
Swap part of your icon the name or the visual element with that of a competing brand from another category. If the resulting icon is better, or no worse than it was, your existing icon has room for improvement. By that same token, no other company should be able to improve its icon by using part of yours. A good brand icon is like a tailored suit it should only look good on you.
Does your logo pass the test?