This UX Pioneers interview with Seth Godin almost flew under the radar. Luckily, Seth threw the link to the interview out in a short blurb on his blog.
We’ve read plenty of interviews with Seth already, so what else could there be to talk about?
Plenty, it seems, if you like stories about CB radio and discussing the order of the alphabet. Tamara Adlin, of UX Pioneers was able to get deeper into the head of Seth, than I think anyone has.
If you are a fan of Godin, I would suggest reading the whole interview, but here is one of my favorite quotes:
I’ve been able to make a career out of challenging people who think that utility is what consumers purchase; who think that facts are more important than stories. That’s what you were taught in school for 20 years. You were taught that you have to have your facts right; that you have to get 1,600 on the SAT.
Now that my kids are in school, I’m aghast at how much time is wasted teaching facts. It’s not an accident that most organizations hire the way they were hired. They hire the way they were trained in school, which is, “Show me you’ve done this job before for someone else, and I’ll hire you.”