Make the most out of your cold emails with these tips and templates.
Do your cold emails need a little love?
If you’re not seeing the results you’re looking for from your current cold email strategy, it’s time to shake things up and try something new.
Maybe you’re not seeing the results you had hoped for. Or maybe you’re just not sure where to get started. Whatever the case may be, there are a variety of different things you can do to try and reach your prospects more effectively.
In this article, we’ll take a look at a few cold email templates that are proven to generate sales and some tips to help you perfect your messages.
Here’s a quick look at what we’ll cover in this article:
- 3 cold email templates that will help you generate more sales
- Tips for writing the perfect cold emails
Cold Email Templates Proven to Generate Sales
Cold emails can be a great way to connect with prospective customers. While it may seem overwhelming at first, with the right cold email templates you can connect with prospects easier than ever before.
Let’s take a look at three common cold email templates that are proven to help you generate sales.
1. The Simple, to the Point Email
Your cold emails don’t have to be over the top flashy to catch a prospect’s attention. In fact in most cases, the simpler the better.
With a simple email template, you need to be straight forward and get to the point as quickly as possible. Don’t waste your prospect’s time going on about things they don’t need to know or care about.
Here’s a rundown of what you should include within a simple cold email template:
- Start off with a compliment or something that catches the recipient’s attention
- Share a relevant and noteworthy introduction and lead with your value to the recipient or mention some sort of connection you have with them (maybe a common interest, colleague, or job title)
- Provide a real example of how your product or service can benefit your recipient
- Tell the recipient exactly what steps to take next with a clear call to action
While it may seem too easy, the simple and to the point cold email can help you generate more leads and increase sales.
2. The Demo Email
You’ve got a product or service that you know is perfect for your prospect, but how do you get them to see that? The demo email.
Demo emails are cold emails that are sent to customers with the intent to get them to schedule a demo of your product or service. It allows you to get a scheduled timeframe to pitch your product and tell the user exactly how it can help them improve their current efforts.
Let’s take a look at what a demo email should include:
- Introduce yourself, your company, and the product that you are promoting
- Explain your offer, providing details around the value it has to offer the recipient and why they should take time out of their busy schedule to learn more about it
- Tell the recipient exactly how long the demo will take and what the purpose of the demo is
- End with a clear call to action and details around how the recipient can request or schedule their personal demo
If you’re looking to wow potential customers with an interactive, the demo email is a great option for you.
3. The Pain Point Solution Email
To effectively reach potential customers, you need to solve their common pain points. So what better way to reach out to a new prospect than to speak directly to how you can solve a problem they are currently experiencing?
Talking directly to a prospect’s pain point can be an effective way to attract, engage, and retain customers. Let’s face it, everyone wants their job to be a little easier. If you can provide someone with just that, you’re much more likely to appeal to their interests.
Here is what a pain point solution email template could look like:
- Identify the pain point that you can solve for your customer within the first sentence or two to capture the recipient’s attention
- Speak to how your product or service has helped other clients similar to this prospect to help build a relevant connection and credibility
- Tell the customer what the next steps are and how they can contact you to find out more about your products
Being able to solve a known problem for your prospects will help get your foot in the door and with the right positioning, it can help you see higher conversion rates.
Tips for Sending the Perfect Cold Emails
No matter what type of cold email you choose to send, there are some universal tips that can help you make the most out of your messages. In this section, we’ll take a look at a few cold email tips that you can use to help increase your chances of landing a sale.
Speak to the Needs of Your Prospect
When you send a cold email, you should always keep the needs of your prospects in mind. That means no matter what the templates or products you are promoting, you need to speak to the needs of your recipient.
Always lead with the value you have to offer and make the bulk of the email about how you can help them. Promoting your company, products, or yourself too much within a cold email will not resonate with the customer and may backfire in the long run.
Get Straight to the Point
Anytime you are sending a cold email, it’s important to get straight to the point. Keep in mind that you are reaching out to someone who may have never heard of your company, so you need to quickly capture their attention and tell them why it matters.
If you spend too much time explaining your company and who you are, you may lose the prospect — and first impressions are very important. That’s why it’s always best to lead with the benefits you have to offer the recipient and don’t waste time beating around the bush.
Make Responding Easy
The main goal of your cold email is to get a response or sell something. If you don’t provide the recipient with the instructions on how to proceed, then you’re wasting your time.
You need to make responding as easy as possible and this can be done with a strong call to action. Keep in mind, you’re reaching out to this person who has no prior knowledge of your company or brand and asking them to do something. The easier it is for them to create a two-way dialog, request a demo, or simply learn more about your company, the more likely they are to do so.
Make the Most Out of Your Cold Emails
Even though there are many other email marketing options in today’s digital world, cold emails still work. If your business model incorporates reaching out to prospects through cold emails and you’re not seeing the results you want, try some of these tips and templates.
Don’t give up on your cold email efforts after one bad month. When done properly, it can be an extremely effective way to reach new customers and increase your sales and revenue numbers. It all comes back to providing the customer with the information they need at the right time.