Political campaigns are hard work. From collecting donations to gaining popularity online, there are a lot of boxes to tick – especially in the current age of politics.
So, if you’re looking to boost your political fundraising and marketing strategies, then you’ve definitely come to the right place. This short guide will provide you with tips and steps to help you achieve your goals and draw attention to your cause.
Whether you’re a Democrat, Republican, or member of another party, here’s what you need to do:
#1 Text Donors
Texting has become a major tool for political parties and marketers.
In fact, the 2020 election race between Biden and Trump is now widely referred to as the ‘texting election’. The reason for this is that billions of texts were sent to people before and during the election. For both Democrats and Republicans, it was key to gaining votes and donations.
Moving into the future, political texting is going to grow even more in popularity – which is why you should start using Tatango now.
This way, you will be able to text thousands of voters and donors whenever you like. Plus, you’ll be able to make your texts attractive and engaging so that people feel more inclined to support your cause.
#2 Launch Fundraising Pages on Social Media
In addition to texting donors, you should also be communicating with them via social media. Remember, social media is also a great option for fundraising.
You should create pages on:
From there, you will be able to rally support by posting engaging content, such as campaign updates and questionnaires to gain an understanding of what voters want.
In addition to this, you should also ‘go live’ on social media. This is the process of doing a live broadcast to your followers for them to chat with you in real-time.
#3 Host Virtual Fundraising Events
Due to the past couple of years, many fundraising events have been unable to go ahead in person.
To adapt to this, campaigners and fundraisers have held virtual events instead. These are events that are held over the internet – and are the closest that you can get to replicating in-person ones.
Virtual events are great for attracting voters and donors who might be from different states or even countries. Plus, they’re less expensive to host due to the fact that it’s over the internet and no venues need to be paid for.
#4 Make Your Policies and Beliefs Clear
When fundraising and marketing, people want to know what your policies and beliefs are. If these are not apparent, they will not feel an incentive to support you.
Therefore, you should be very clear with this. The ideas and changes you want to make should be at the core of your marketing materials, from online ads to the merchandise you sell.
#5 Host a Charity Auction
Lastly, you should host a charity auction.
This provides supporters with the option to gather in person and forge a stronger bond with your party or organization. Plus, there’s something in it for them as they might win a prize.