Category: Innovation

How the Lines Between User Experience and Marketing Have Blurred

by Nick Rojas | Jan 30, 2015 | Innovation, Marketing | 1 |

With mobile devices and the Internet of Things, consumers are closer to the brands and services...

Interview with 46 Rules of Genius Author Marty Neumeier

by Chris Wilson | Aug 9, 2014 | Branding, Creativity, Featured, Innovation | 0 |

Marty Neumeier’s professional goal is to bridge the distance between business and design. As...

Mary Meeker’s Internet Trends May 2013

by Chris Wilson | Jun 9, 2013 | Advertising, Behaviors, Featured, Innovation, Marketing, Mobile, Social Media | 0 |

As always, the go-to source for online...

Next Big Step: Siemens Clean Energy Innovation

by Chris Wilson | Nov 2, 2012 | Advertising, Innovation, Miscellaneous | 0 |

Siemens recently announced a new initiative to grow their perception as leader, innovator and manufacturer of clean energy technology. This video is one of the driving communication vehicles for the brand to help spread this...

How Consumers Navigate Multiple Content Screens

by Chris Wilson | Sep 1, 2012 | Behaviors, Featured, Innovation, Marketing, Mobile, Social Media | 0 |

According to a study from Google, 90% of people move between multiple screens to accomplish tasks....

Future of Retail: Modern Shopper Demands

by Chris Wilson | Jul 17, 2012 | Behaviors, Branding, Featured, Innovation, Marketing, Mobile | 0 |

PSFK brilliantly explores 9 key trends impacting retail/shopping: Shoppers as Affiliate...

Electric Spray Paint Creates Batteries on Any Surface

by Chris Wilson | Jul 4, 2012 | Innovation | 1 |

A look at a remarkable innovative technology currently in development at Rice University. Via:...

What’s Next in Advertising?: Mood-Based Advertising

by Chris Wilson | Jun 14, 2012 | Advertising, Behaviors, Innovation, Marketing | 0 |

Based on a patent that Microsoft filed in December of 2010, we can assume that the company is...

Turn Any Object Into A Touch Screen Element

by Chris Wilson | Jun 8, 2012 | Advertising, Branding, Creativity, Innovation | 1 |

This innovative technology can turn any object into an element of a touch screen. Tons of...

Competitive Intelligence: How the Internet Has Affected Access to Information

by Chris Wilson | Jun 6, 2012 | Behaviors, Featured, Innovation, Social Media | 0 |

This is a good summary of how competitive intelligence has evolved with the advent and access to the internet. Just think about how much you know, or can find out, about your competition today. Think about how hard it used to be...