Whether you’re a Guitar Hero Rock God, or if the extent of your gaming experience goes about as far as a game of computerized solitaire, it’s time to get to know the video gaming industry and it’s full...
Read MoreYou don’t have to look any further than the Christmas pickle if you want a seasonal example of how the evolution of myths and stories around a brand, can drive word of mouth, and in this case has create some unusual family...
Read MoreWhile we’re on the subject of myths and storytelling, here’s a video by the authors of Conversational Capital on the power of myths. (Click to watch The Power of Myth video) I find their descriptions of myths to be...
Read More(Click to watch video) In Conversational Capital, Bertrand Cesvet, Tony Babinski and Eric Alper describe myths (or stories) as, narratives that become part of the very fabric of a consumption experience because they provide...
Read MoreJust a quick trip to the mall or local grocery store and you will see them. In fact, this year, they can be seen just everywhere, and they are signaling the final phase of a trend that started in the early 2000’s. The...
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