I’ve written before about how important spotting trends and taking action can be to growing your brand. But once your brand has grown from zero to hero on the back of a trend, what do you do now? The thing about trends is...
Read MoreDuring the Olympics I wrote of Speedo’s overwhelming dominance at the event despite a minor goggle malfunction. Through the brand’s connection to historic champion Michael Phelps and successes of other swimmers...
Read MoreMetacool’s Diego Rodriguez tells of how he was delighted to receive a complimentary issue of Monocle after he had mistakenly let his subscription lapse. The unique “Human Talk” aspect of this gesture was the...
Read MoreYou only have to read two pages into Tim Manner’s newest book Relevance to read that, “Demographics Are Dead.” If you’re like me, this was a somewhat jarring declaration. After all isn’t knowing...
Read MoreWhen times get tough, many brands start digging their shaking hands into the bag of tricks looking for “quick fixes” to give the balance sheet a boost while the they ride out the economic storm. As a result we see...
Read More
Recent Comments