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Never Before Seen: Using Video to Drive Brand Engagement...

  Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the series. Which is your favorite?   Creature   The Picture Machine   Paperports    The campaign’s remaining films will be released gradually on Sony’s YouTube channel as well as...

Never Before Seen: Using Video to Drive Brand Engagement
posted on: Mar 25, 2015 | author: Chris Wilson

Interview with 46 Rules of Genius Author Marty Neumeier...

Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as a  “quick start guide” to Metaskills. I caught up with Marty to ask him a few questions about his newest book.   —– Q: What led you to write The 46 Rules of Genius? Marty: I recently published a...

Interview with 46 Rules of Genius Author Marty Neumeier
posted on: Aug 9, 2014 | author: Chris Wilson

Simple Steps to Make Branding Work for You...

Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some of the most successful logos are simple in...

Simple Steps to Make Branding Work for You
posted on: Jul 10, 2014 | author: AC

Engaging your Brand’s Most Important Asset: Employees...

Over the last year and a half, I’ve reached the point in my career where my success depends not only on my own strategies, planning, hard work and determination, but how well I can communicate those strategies and lead my team in executing those plans. That has gotten me thinking more about the importance of employees in the brand building process. A brand’s employees can be it’s greatest asset in building a strong brand. But employees can only provide true value to the brand when the have a clear understanding of what the brand stands for. What’s the brand’s core value prop? What is the vision for the future? How does each employee contribute to creating value and...

Engaging your Brand’s Most Important Asset: Employees
posted on: Feb 7, 2014 | author: Chris Wilson

Brand Affinity in Social Media (Infographic)...

The top reasons consumers cite for becoming fans of a brand on Facebook: To support a brand I like To receive regular updates from brands I like To share my personal good experiences To share my interests/lifestyle with others To participate in contests I find it interesting that contests/sweepstakes barely made it into the top 5 of this study where this reasoning is typically the top response in other studies. I think the way this study was conducted from the brand level, putting each of these questions in context of a specific brand that the consumer has liked on Facebook, speaks to the importance of brand affinity in social. It tells me that for brands that consumers identify...

Brand Affinity in Social Media (Infographic)
posted on: Jul 9, 2013 | author: Chris Wilson

Future of Global Digital Retail [Infographic]...

Key takeaways: 21% of consumers conducted a mobile search before making an offline purchase A retailer using data to its full could increase its operating margin by more than 60% 10-25% of social media users use their social networks to make purchasing decisions ExactTarget’s Kyle Lacy also identifies 4 key consumer trends identified in the infographic: Purchase Journeys Evolution: In the future, the retail customer’s purchase journey will likely put more stock in online reviews and social recommendations. Just take a look at the current state of a customer lifecycle to get an idea of how the purchase process is trending. Multi-Channel Is a Must: 10-25% of social media users turn to their social networks when making purchasing...

Future of Global Digital Retail [Infographic]
posted on: Jun 17, 2013 | author: Chris Wilson

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