Branding | The Marketing Fresh Peel by Digital Brand Strategist, Chris Wilson

Age of Conversation 3: Growing the Brand

May 11, 10

Posted by Chris Wilson in Advertising, Books, Branding, Creativity, Marketing, Social Media

Just in time to add it to your summer reading list, the third installment of the AOC collaborative project has hit store shelves! For those not familiar with the series, it first started as an experimental writing project, which brought together over 100 bloggers from 9 different countries to produce the aptly titled book, The...

Creating Strategic Value: Examples of Branded Utility

Mar 22, 10

Posted by Chris Wilson in Advertising, Branding, Creativity, Innovation, Marketing, Social Media

“We’ve got to stop interrupting what people are interested in and be what people are interested in!” – Axel Chaldecott, JWT The idea of branded utility is nothing new. In fact, it’s an idea that has cycled in and out of popular conversations for almost a decade, and yet there is still debate on exactly what it means and...

Cataloging Your 2010 Trends and Predictions

Dec 29, 09

Posted by Chris Wilson in Advertising, Branding, Creativity, Design, Innovation, Marketing, Social Media

I haven’t really been a fan when it comes to listing trends and predictions for the new year. After all, shouldn’t we always be looking forward? Especially with the rate of change that currently exists? That’s not to say that I haven’t contributed my thoughts as to what 2010 holds. Check out the 100 Social Media &...

Loose Connections: Ideas Connect Us More than Relationships

Dec 28, 09

Posted by Chris Wilson in Branding, Creativity, Miscellaneous, Social Media

This is a great series of thoughts from Brian Solis for the Ideas Project. He eloquently describes how we have unknowingly shifted in some areas to connecting around ideas and interests rather than just because of personal relationships. This is something I think we really started to see come to life with Twitter and the evolving...

Participate in the 2009 Coolest & Gaps Worldwide Branding Survey

Dec 02, 09

Posted by Chris Wilson in Advertising, Branding, Marketing

It’s time again for the Coolest & Gaps Branding Survey. This is your chance to take part in a worldwide branding survey conducted by Allegro 234 brand consultancy in Madrid. The survey is a unique initiative that looks at your personality and personal preferences in relation to brand experiences. This provides some very...

Black Friday Campout

Nov 27, 09

Posted by Chris Wilson in Advertising, Branding, Creativity, Marketing

The eve of Black Friday is here. People around the country are forming their plans of attack for one of the biggest shopping days of the year. In fact, some have already pitched their tents on the sidewalks of select retailers so that they can be at the front of the line when the doors open. I’m still curious to see if any...