50 Microcultures Anchoring Modern Brand Loyalty

Fifty microcultures are reshaping how people spend and connect, proving authenticity is now the entry fee for customer relevance.

How Microcultures Are Rewriting the Personalization Playbook

Why relying on demographic data misreads modern consumers, and how capturing niche microcultures unlocks cultural resonance.

The Person Behind the Pivot Table: Why Humanizing Your Data is the Ultimate Competitive Advantage

Stop confusing data with insights by rediscovering the human motivations that drive results and bridging the gap between raw numbers and customer empathy.

How to Provide the Best Customer Care to Your Email Marketing List

Learn how to transform your email strategy into a high-impact customer care engine that builds loyalty and drives repeat sales.

Ways To Create Brand Loyalty

4 Ways To Create Brand Loyalty For businesses to be successful and to grow, fostering a sense of brand loyalty is essential. You need to be able to become the ‘go to’ company in your sector for as many people as possible. Once you have gained a customer, the trick to building a business is […]

Perfect Black and the Human Emotion in Color

Much has been written about the impact that colors have in driving emotional responses. Experts in the field of marketing and branding have long understood the impact that colors can have on brand perception. In some situations, color can determine whether a brand is met with skepticism or trusting acceptance. In a study called Impact of Color […]

Disability Friendly Web Design

One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge […]

Women Continue to Lead Men in Adoption of Social Networks

Not surprising. According to a March 2013 survey conducted by Burst Media, Women continue to lead men in the adoption of social media sites. 65.4 percent of American adults have at least one social media account for personal use Women are more likely to have an account with six of the top 7 social networks […]

Tablet Shopping Behaviors Infographic

This speaks volumes of why optimizing your eCommerce experience for tablets should be a top priority. 87% use their tablet to browse products online 71% purchase products on their tablet 41% buy an item on their tablet at least once a month 12% make a purchase more often than once a week 49% of tablet […]

Shopping Behaviors: New Age Shoppers Path to Purchase

Information Search 42% shoppers research about products 21% shoppers read expert and user reviews 52% trust online ratings and reviews as most influential in purchase decisions followed by advice from friends and family at 49% Alternative Evaluation 62% of shoppers search for deals online before at least half of their shopping trips 37% of shoppers […]

Teens and Social Media [Infographic]

Teens are shying away from Facebook 61% of teens are using Tumblr, whereas only 55% of teens are on Facebook

People Are More Connected to Brands in Social Media More Than Ever [Infographic]

As a recent report called The Curve produced by NBCUniversal Integrated Media points out, people are more connected to brands in social media than ever, but brands are still falling short. Average consumer has 29 brand friends on social networking sites, up from just seven a year ago Only 39% interact with brands on a […]

Top Reasons Why Consumers Follow Brands on Twitter

Not surprisingly, to receive discounts/promos and insider sales info are the top two reasons that consumers follow brands on Twitter. But that doesn’t mean that all brands should do is tweet out coupons and promo codes. Exclusive content, fun and entertainment, and to show support for the company were also in the top 5.

Market Research: Consumer Behaviors in Social Media

  Tapping into social networks for market research is nothing new. This infographic puts some numbers behind brands harnessing social for insights.   Via: Telligent

How Consumers Navigate Multiple Content Screens

According to a study from Google, 90% of people move between multiple screens to accomplish tasks. I recommend reading the full report, but here are the highlights straight from the executive summary: We are a nation of multi-screeners. Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet […]

Women Dominate: The Gender Balance on Social Networking Sites

Overall there is a pretty even mix across the most dominant online channels, but women clearly are more active online (at least among the sites listed in this graphic).  

Where Do People Check Their Mobile Phones?

Usage varies across different age groupings. The 18-34 age group are the most dominant in almost every category, except for the the 35-44 age group that edged them out when it came to using a phone during a meal with others. Mobile drives our days. Users dive into their mobile devices frequently throughout the day. […]

The Online Behaviors of Women on Blogs and Social Media

  These insights were compiled together from the recent 2012 BlogHer Social Media Study.  Key Takeaways: 81% of women trust the information they read on blogs 81% of women trust the information they find on Pinterest 67% of women trust the information they see on Facebook 73% of women trust the information they find on […]

How Images Influence Behaviors

Images are important drivers of behaviors. Here are stats showing just how powerful good imagery is: Articles with relevant images have 94% more views Press releases with images have 14% more views Press releases with video have 20% more views Press releases with both images and video have 48% more views 60% of consumers are […]

Teens and Online Video Consumption

Nearly every teen that uses the internet watches some form of online video. This infographic dives deeper into more specific video consumption habits like online video chat, recording and uploading video and streaming live video. Via: OnlineCollege.org