The Online Behaviors of Women on Blogs and Social Media

Chris Wilson

June 20, 2012

Women Blogs Social Media Behaviors Intro

These insights were compiled together from the recent 2012 BlogHer Social Media Study.

Key Takeaways:

81% of women trust the information they read on blogs
81% of women trust the information they find on Pinterest
67% of women trust the information they see on Facebook
73% of women trust the information they find on Twitter
Blogs are still the biggest social drivers of purchase with 61% of women saying they bought an item recommended on a blog
47% of women say that they purchased an item recommended on Pinterest

Via: My Tech Letter

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Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

More About Chris

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