How Images Influence Behaviors

Chris Wilson

June 19, 2012

Images are important drivers of behaviors. Here are stats showing just how powerful good imagery is:

Articles with relevant images have 94% more views
Press releases with images have 14% more views
Press releases with video have 20% more views
Press releases with both images and video have 48% more views
60% of consumers are more likely to consider or contact a business that has an image show up in local search results
67% of consumers say the quality of a product image is very important in selecting and purchasing the product
53% of customers value the quality of a product image more than ratings or reviews

Via: MDG

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