Images are important drivers of behaviors. Here are stats showing just how powerful good imagery is:
- Articles with relevant images have 94% more views
- Press releases with images have 14% more views
- Press releases with video have 20% more views
- Press releases with both images and video have 48% more views
- 60% of consumers are more likely to consider or contact a business that has an image show up in local search results
- 67% of consumers say the quality of a product image is very important in selecting and purchasing the product
- 53% of customers value the quality of a product image more than ratings or reviews
Via: MDG
