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The Squeeze

ABOUT

Chris Wilson’s Fresh Peel: 20+ Years as a Marketing Strategist

The Fresh Peel is my platform for sharing how modern marketing actually works. As a marketing strategist, I explore the space where strategy, technology, and human behavior come together to drive growth. You can explore my full archive of strategic deep dives and industry analyses in Perspectives.

The Mission

I started Fresh Peel over 19 years ago as a place to document ideas. Over time, it has evolved into something more meaningful: a space to challenge assumptions, test frameworks, and share my perspectives as a marketing strategist shaped by real-world experience.

Marketing is constantly changing, but the fundamentals of human behavior are not. The goal of this platform is to cut through the noise, strip away trends that don’t matter, and focus on what actually drives growth, engagement, and long-term customer value.

This is where I explore the intersection of:

  • Strategy and execution
  • Data and human behavior
  • Technology and real customer experience

What You’ll Find Here

Strategic Thinking
Perspectives on how modern marketing organizations operate, scale, and evolve.

Lifecycle & Customer Experience
Insights into how brands build meaningful, long-term relationships through CRM, automation, and personalization.

Applied Innovation
A practical look at how AI, MarTech, and emerging technologies actually impact marketing, not just in theory, but in execution.

The Strategic Architect: Executive Marketing Leadership

I’m a marketing strategist and lifecycle strategy leader with over 20 years of experience helping global brands drive engagement, retention, and growth.

Currently, I serve as Vice President of Strategy at Publicis CRMOne, where I lead go-to-market strategy and help bridge the gap between innovation and execution across enterprise organizations.


The Professional Track Record

My career is built on a simple premise: technology should create personalized, impactful customer experiences, not just noise.

  • The Growth: I have partnered with global icons including The North Face, Discover Financial, Harley-Davidson, Allstate, CVS, Verizon, and Xfinity.

  • Driving Impact: I led the Harley-Davidson account at Oracle, driving CRM and automation strategies that delivered a 135% increase in online revenue through sustained, multi-year growth.

  • The Expertise: My toolkit includes brand strategy, CRM strategy, multi-channel campaign optimization, and enterprise level MarTech architecture.

Beyond the Strategy

I believe a good trail requires grit and a clear map. I have hiked the Grand Canyon three times and spend as much time as possible exploring the mountains of northern New Mexico. Whether I am mountain biking, fly fishing, or skiing, I thrive on adventure. I live in Oklahoma City with my wife and two daughters, who remain my favorite adventure partners.

Chris Wilson, Marketing Strategist