This speaks volumes of why optimizing your eCommerce experience for tablets should be a top priority.
- 87% use their tablet to browse products online
- 71% purchase products on their tablet
- 41% buy an item on their tablet at least once a month
- 12% make a purchase more often than once a week
- 49% of tablet shopper’s biggest pet peeve is that retailers’ websites and apps aren’t optimized for tablets
- 35% say the checkout process is not always optimized on tablet devices
