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Women Continue to Lead Men in Adoption of Social Networks

Chris Wilson

Chris Wilson

June 11, 2013

Women Lead Men in Adopting Social Media

Not surprising. According to a March 2013 survey conducted by Burst Media, Women continue to lead men in the adoption of social media sites.

  • 65.4 percent of American adults have at least one social media account for personal use
  • Women are more likely to have an account with six of the top 7 social networks
  • Women are especially more likely to have an account with visual services such as Pinterest and Instagram
  • LinkedIn however, sees a higher adoption rate from men than women

Via: Statista

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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