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Shopping Behaviors: New Age Shoppers Path to Purchase

Chris Wilson

Chris Wilson

June 1, 2013

Shopping Behaviors: A New Age Shoppers Path to Purchase

Information Search

  • 42% shoppers research about products
  • 21% shoppers read expert and user reviews
  • 52% trust online ratings and reviews as most influential in purchase decisions followed by advice from friends and family at 49%

    • Alternative Evaluation

  • 62% of shoppers search for deals online before at least half of their shopping trips
  • 37% of shoppers find online social sources an influential driver when making decisions
  • 21% shoppers visit price comparison sites and 14% search discount coupons

    • Purchase Decision

  • Consumers are using 7.9 different media sources when shopping for products or services
  • Globally, 46% used social media to help make purchase decisions
  • The average shopper consults 10.4 sources prior to purchase twice as many as year ago

    • Post-Purchase Behavior

  • 24% shoppers engage in digital post purchase behavior

    • Via: Media Mosaic

    Chris Wilson, Marketing Strategist

    Chris Wilson

    As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

    More About Chris

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