Shopping Behaviors: New Age Shoppers Path to Purchase

Chris Wilson

June 1, 2013

Information Search

42% shoppers research about products

21% shoppers read expert and user reviews

52% trust online ratings and reviews as most influential in purchase decisions followed by advice from friends and family at 49%

Alternative Evaluation

62% of shoppers search for deals online before at least half of their shopping trips

37% of shoppers find online social sources an influential driver when making decisions

21% shoppers visit price comparison sites and 14% search discount coupons

Purchase Decision

Consumers are using 7.9 different media sources when shopping for products or services

Globally, 46% used social media to help make purchase decisions

The average shopper consults 10.4 sources prior to purchase twice as many as year ago

Post-Purchase Behavior

24% shoppers engage in digital post purchase behavior

Via: Media Mosaic

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