January 18, 2013
Not surprisingly, to receive discounts/promos and insider sales info are the top two reasons that consumers follow brands on Twitter. But that doesn’t mean that all brands should do is tweet out coupons and promo codes. Exclusive content, fun and entertainment, and to show support for the company were also in the top 5.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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