January 18, 2013
It’s no argument that social media has become a powerful channel for retailers. This infographic from Campalyst quantifies how retailers are distributing their efforts in social media.
It’s very interesting to see how some brands seem to lend themselves to one social media channel over another. For example, the top retailers on Pinterest have very visual and stylistic brands that are complimented by the network.
Via: Campalyst
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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