You and your team spent months developing a marketing plan that would position your company as the sole leader in the uncharted waters of a new market or market segment. You agonized over all the little things that make a big...
Read MoreSome people call him Tom, but his name is actually Blake Mycoskie. It’s easy to see how there might be some confusion since his shoe company is named TOMS Shoes, which Blake says stands for “shoes for...
Read MoreThe word traveling through the camp is that the people are overwhelmed. We are overwhelmed. In order for a marketer to sufficiently scrap by in this day in age, the scope of the must know has significantly been expanded. The...
Read MoreRobert Scoble brings us a podcast from the Internet Strategy Forum, which was held in Portland last week. He interviews Mike Moran, a distinguished engineer at IBM and the author of Search Engine Marketing, Inc.. Mike shares his...
Read MoreBusinessWeek has released a stock pile of information on the world’s biggest players in global branding for 2007.
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