It’s amazing how easy it is to sell an incredible product. There is no question about what the product positioning is, because it’s evident. What’s even better is that you don’t have to worry about naked self-promotions (yes, pun intended), because the product backs up every word.
Bear Naked is an incredible product with an extraordinary story.
I just wish I could find someone who sells my favorite flavor, Banana Nut. For now I guess I will just have to settle for Fruit and Nut.
What products or companies to do find incredibly easy to position?