Online or Offline Media?
I’m heading off my post today with an 80’s style motivational poster because I want to get you ready to face a challenge. I’m going to give you the same challenge that Chas Edwards of Federated Media gave...
Read MoreAuthor: Chris Wilson
First Date with a Consumer
Do you remember your first date?
For many of us it probably went a little less than ideal. Ok, for some that’s an understatement. It was an adolescent nightmare!
You’re palms were sweaty. There was an awkward silence, or maybe out of place chuckles if you have a habit of laughing nervously. You tripped over your feet walking to the car. You went back and forth with your date through the standard, boring first date interview questionnaire: 1. So where did you grow up? 2. So tell me a little bit about yourself. ….etc.
Read MoreTOMS Shoes Design
After my post on TOMS Shoes’ company cause, I was so impressed with Blake, the company and the design of shoes that I ordered my wife a pair….We can pull the same key lessons out of TOMS Shoes that Seth Godin pulls out of Little Miss Matched’s socks.
Read MoreDitch the MBA and Learn from the Best
The Fresh Peel is dedicated to peeling back the old ideas and traditions in business, specifically in marketing, and applying new and innovative methods and solutions. That includes questing the practice that says, “You...
Read MoreDon’t Fear the Copycats
You and your team spent months developing a marketing plan that would position your company as the sole leader in the uncharted waters of a new market or market segment. You agonized over all the little things that make a big...
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