Nerdy First Date with a Consumer

Do you remember your first date?

For many of us it probably went a little less than ideal. Ok, for some that’s an understatement. It was an adolescent nightmare!

You’re palms were sweaty. There was an awkward silence, or maybe out of place chuckles if you have a habit of laughing nervously. You tripped over your feet walking to the car. You went back and forth with your date through the standard, boring first date interview questionnaire: 1. So where did you grow up? 2. So tell me a little bit about yourself. ….etc.

You were trying to be everyone BUT yourself, and that’s exactly why the date progressed like you were driving at 60 mph through a parking lot full of speed bumps. You were searching to be what you thought your date wanted you to be instead of being who you are.

I don’t mean to give you a lecture about a something you did when you were a teenager. Awkward first dates are a part of growing up, that almost everyone has experienced. (Unless you come from culture that practices the custom of arranged marriages. If that’s the case then I’m sure you’ve experienced more than an awkward first date, but that’s another subject all together.)

So here’s the juicy part. After your first date was there another date? And how about after that?

Most first dates leave such a horrible first impression that both parties agree that it would be best to keep their distance. For the few that make it to the second date, and then the third date, something happens during the dating process. It’s a slow revealing of who you really are.

Don’t make the same mistake twice. Don’t make your consumers suffer a second date before you show them who you really are. Make your first impression a truthful look into who you are and what you offer.

Figure out who you are, and don’t base your description around trying to one up your competitors. Define your own relationship.

So really, do you remember your first date? Share it here and any lessons learned.

If enough people share their first date, and any applicable lessons, then I will share mine. Rest assured, my first date was interesting to say the least.