Author: Chris Wilson

Do You Matter?

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Some people call him Tom, but his name is actually Blake Mycoskie. It’s easy to see how there might be some confusion since his shoe company is named TOMS Shoes, which Blake says stands for “shoes for...

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Overwhelmed

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The word traveling through the camp is that the people are overwhelmed. We are overwhelmed. In order for a marketer to sufficiently scrap by in this day in age, the scope of the must know has significantly been expanded. The...

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Giving up Control

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Robert Scoble brings us a podcast from the Internet Strategy Forum, which was held in Portland last week. He interviews Mike Moran, a distinguished engineer at IBM and the author of Search Engine Marketing, Inc.. Mike shares his...

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Mick Jagger, CEO

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The regular Peelers know that I, on occasion, like to make references to bands and artists in the music industry, using them to create analogies and examples to marketing and branding. In similar fashion, Stephen J. Dubner over...

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