Selling the Invisible
No I’m not talking about Harry Beckwith’s classic on how to sell and market services that deal with no actual products. I’m referring to Hyundai’s new ad campaign, Think About It, which doesn’t show...
Read MoreAuthor: Chris Wilson
Magic Number 26
For those of you who haven’t been keeping up with Jaffe’s updates, Chronicling Bumrush the Amazon charts for Join the Conversation, the results are in. Join the Conversation quickly climbed the Amazon...
Read MoreIt’s Time to Join the Conversation Bumrush
Joseph Jaffe has a new book out called Join the Conversation, and he has come up with an “event” for which he is asking everyone to “bumrush” the charts at Amazon, by purchasing the book at the same time....
Read MoreTOMS Shoes Wins People’s Design Award
Congratulations to our friends at TOMS Shoes who have been chosen, by the people, to receive the 2007 People’s Design Award. This is a big honor for TOMS. They were up against some stiff competition, including the iPhone,...
Read MoreDo You Have a Zen View?
A Zen View is what author Christopher Alexander named his architectural pattern 134, in the book A Pattern Language. 134 Zen View says: If there is a beautiful view, don’t spoil it by building huge windows that gape...
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