AOC2: The Release Party
The Age of Conversation 2 officially hits the shelves today! This year the book was written by 237 authors from 15 countries, all answering the question, “Why don’t they get it?” All the proceeds from the...
Read MoreAuthor: Chris Wilson
Marketers, MORE Isn’t Always the Answer
I recently picked up Marketing Management, the latest and greatest in marketing textbooks by marketing gurus Philip Kotler and Keven Keller. The book has been the standard read for marketing students for over a decade....
Read MoreRe-thinking You: The Rise of Personal Branding
Personal branding is all the rage right now. As social media continues to be discovered and embraced more and more by the mainstream, how we represent ourselves across channels is becoming increasingly important. And now given...
Read MoreRapid Change in Design
This week I’ve been immersed in preparing for what started out as a simple 2-min presentation at an AIGA meeting, and has now morphed into something much bigger. The project is called Rapid Change in Design and it takes a...
Read MoreEvolution of a Brand, Seen Through the Pinhole of a Logo
One of my biggest irritants is when the concept of brand is misunderstood as being merely a logo or symbol that represents a company. As I’ve written before, many see a brand as a box, a container where the inside contents...
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