This week I’ve been immersed in preparing for what started out as a simple 2-min presentation at an AIGA meeting, and has now morphed into something much bigger. The project is called Rapid Change in Design and it takes a look at how quickly the world around us is changing and how we in the design world must evolve in the way that we approach design.

I will talk more about this in future posts, but I think there are some key signals here indicating the speed at which brands are going to be expected adapt in coming times. In some industries, I’d say this expectation is a reality.

(View the presentation)

Please take sometime to watch the presentation, share your ideas & contribute to the evolution of design.