Tablet Users Are 3 Times More Likely to Watch Video Than Smartphone Users

So tablet ad impressions are growing at breakneck speed. This could be one contributing factor:

As comScore found in a recent study, tablet users are 3 times as likely to watch videos on the device than smartphone users. They also found that more than half of tablet owners had watched video or TV content on their device this past April, 2012. And at this point in time, video is a one of the most common methods to deploy mobile advertising.