The Marketing Fresh Peel // by Digital Brand Strategist, Chris Wilson

I’ve Joined Fleishman-Hillard’s Dallas Digital Team

Feb 01, 10

It’s official! I’ve joined Fleishman-Hillard’s digital team in Dallas. This decision happened rather quickly, in fact I accepted the offer to join the talented FH Digital team right before the New Year and last week I rolled up my sleeves and joined the crew in Dallas. Fleishman-Hillard is a global public relations, public...

Participate in the 2009 Coolest & Gaps Worldwide Branding Survey

Dec 02, 09

Posted by Chris Wilson in Advertising, Branding, Marketing

It’s time again for the Coolest & Gaps Branding Survey. This is your chance to take part in a worldwide branding survey conducted by Allegro 234 brand consultancy in Madrid. The survey is a unique initiative that looks at your personality and personal preferences in relation to brand experiences. This provides some very...

Black Friday Campout

Nov 27, 09

Posted by Chris Wilson in Advertising, Branding, Creativity, Marketing

The eve of Black Friday is here. People around the country are forming their plans of attack for one of the biggest shopping days of the year. In fact, some have already pitched their tents on the sidewalks of select retailers so that they can be at the front of the line when the doors open. I’m still curious to see if any...

Future of Work Redux

Nov 02, 09

Posted by Chris Wilson in Creativity, Innovation, Miscellaneous

Jeff Brenman, of Apollo Ideas, adds his thoughts in a presentation about the future of work and they are a nice continuation to the future of work discussion. Here are a few key points from Jeff’s deck. The future of work is… Transparent – Your activities will be tracked, measured and tied to the bottom line. Flat –...

Does Brand Differentiation Matter with No Competitors?

Jul 30, 09

Posted by Chris Wilson in Branding, Marketing

When it comes building a strong brand that matters to consumers, differentiation is a key in separating your offerings from competitors. But what if you don’t have any competitors? Does brand differentiation matter then? Last Friday, I received a phone call from a guy who had been referred to us by a client. He was an...

Why People Ignore Your Marketing and What to Do About it (Guest Post by Chris Forbes)

Jul 02, 09

Posted by Chris Forbes in Advertising, Marketing

(Photo via: wannaoreo) People have a Physiological Ability to Ignore your Marketing, but there is something you can do about it, try a little Guerrilla marketing. The human brain has a coping mechanism that helps people filter out unwanted communication and if you are not careful, the brains of the people you want to reach with...