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Never Before Seen: Using Video to Drive Brand Engagement...

  Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the series. Which is your favorite?   Creature   The Picture Machine   Paperports    The campaign’s remaining films will be released gradually on Sony’s YouTube channel as well as...

Never Before Seen: Using Video to Drive Brand Engagement
posted on: Mar 25, 2015 | author: Chris Wilson

How the Lines Between User Experience and Marketing Have Blurred...

With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the suggested coldness of the medium, and provide welcoming, interactive channels with which to stir enthusiasm over your products and services....

How the Lines Between User Experience and Marketing Have Blurred
posted on: Jan 30, 2015 | author: Nick Rojas

The Art of Rebranding: How Southwest is Moving on From A String of Negative Press...

Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking Facebook’s logo. After the 2010 purchase of AirTran, Southwest Airlines acquired a few hundred extra planes that would need to be...

The Art of Rebranding: How Southwest is Moving on From A String of Negative Press
posted on: Nov 21, 2014 | author: Nick Rojas

How To Improve Security On Amazon Web Services...

Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems that had previously puzzled specialists. Leading the Field When it comes to cloud infrastructure, Amazon Web Services is leading the field by virtue of its position...

How To Improve Security On Amazon Web Services
posted on: Nov 7, 2014 | author: AC

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