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15 Awesome Marketing Lessons From 3 Awesome Instagram Accounts...

Social media has exploded in the last 10 years, Facebook has well over a billion active users, with Twitter and Instagram claiming 300 million people each, and it’s a trend that is set to keep on rising. Instagram’s popularity has exploded further in recent years! That is perhaps part of the reason Facebook bought the media sharing site back in 2012 for $1 billion! If that’s not enough of a reason to invest your time, you should read of the importance of social media for further encouragement. The Instagram platform was first set up as a simple image sharing service. These days, one can share both pictures and videos. People love using Instagram because it allows them to...

15 Awesome Marketing Lessons From 3 Awesome Instagram Accounts
posted on: May 4, 2016 | author: Matt Janaway

Never Before Seen: Using Video to Drive Brand Engagement...

  Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the series. Which is your favorite?   Creature   The Picture Machine   Paperports    The campaign’s remaining films will be released gradually on Sony’s YouTube channel as well as...

Never Before Seen: Using Video to Drive Brand Engagement
posted on: Mar 25, 2015 | author: Chris Wilson

How the Lines Between User Experience and Marketing Have Blurred...

With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the suggested coldness of the medium, and provide welcoming, interactive channels with which to stir enthusiasm over your products and services....

How the Lines Between User Experience and Marketing Have Blurred
posted on: Jan 30, 2015 | author: Nick Rojas

The Art of Rebranding: How Southwest is Moving on From A String of Negative Press...

Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking Facebook’s logo. After the 2010 purchase of AirTran, Southwest Airlines acquired a few hundred extra planes that would need to be...

The Art of Rebranding: How Southwest is Moving on From A String of Negative Press
posted on: Nov 21, 2014 | author: Nick Rojas

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