subscribe: Posts | Comments | Email

The Curse of What Works

If I described to you a country, that in recent years, has taken huge leaps forward in their adoption of mobile...

The Curse of What Works
posted on: Feb 25, 2011 | author: Chris Wilson

3 Impactful Trends for 2011

With 2011  right around the corner, it’s time to start thinking and planning for next year. Rather than...

3 Impactful Trends for 2011
posted on: Dec 31, 2010 | author: Chris Wilson

This Space is Evolving

This space is evolving. I started this blog almost 3 years ago. At the time, I had been out of college and working at...

This Space is Evolving
posted on: Dec 31, 2010 | author: Chris Wilson

Creating Strategic Value: Examples of...

“We’ve got to stop interrupting what people are interested in and be what people are interested in!” – Axel...

Creating Strategic Value: Examples of Branded Utility
posted on: Mar 22, 2010 | author: Chris Wilson
Participate in the 2009 Coolest & Gaps Worldwide Branding Survey

Participate in the 2009 Coolest & Gaps W...

posted on: Dec 2, 2009 | author: Chris Wilson

It’s time again for the Coolest & Gaps Branding Survey. This is your chance to take part in a worldwide branding survey conducted by Allegro...

Black Friday Campout

Black Friday Campout

posted on: Nov 27, 2009 | author: Chris Wilson

The eve of Black Friday is here. People around the country are forming their plans of attack for one of the biggest shopping days of the year. In...

Ikea Facebook Marketing Proves Smart & Simple Wins

Ikea Facebook Marketing Proves Smart & S...

posted on: Nov 26, 2009 | author: Chris Wilson

It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and...

The Serendipity Engine of Social Media

posted on: Nov 23, 2009 | author: Chris Wilson

Chris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09. Some takeaways: Social media tools allow brands to acknowledge...

Who Is Listening? The Eight Stages of Listening

Who Is Listening? The Eight Stages of Listeni...

posted on: Nov 17, 2009 | author: Chris Wilson

Photo credit: dotbenjamin For the last two years I’ve hosted a very unscientific poll/survey to find out what companies over the past year have...

Micro-Pulse: How Small Touches Impact the Heartbeat of Your Brand

Micro-Pulse: How Small Touches Impact the Hea...

posted on: Nov 6, 2009 | author: Chris Wilson

Think about all the brands you interacted with today. Nearly everything you have done so far today involved a brand, was enabled by a brand or was...

Micro-Pulse, An Introduction

posted on: Oct 26, 2009 | author: Chris Wilson

Last week I was given the opportunity to participate in OpenBeta3, which is becoming quite the local Oklahoma City tech conference. In it’s...

FTC Guidelines: Finding Credible Interpretations

FTC Guidelines: Finding Credible Interpretati...

posted on: Oct 12, 2009 | author: Chris Wilson

The FTC’s recent Guidelines on Endorsements and Testimonials has gained a lot of attention for such a dry, lengthy document at 81 pages long,...

« Previous Entries