Chris Wilson

Guerrilla Marketing Simple Idea: Tips For Creating Printed Marketing Materials

Posted by Chris Wilson | Miscellaneous |

In this digital age, it can be easy to forget about the physical touchpoints of your brand. Printed marketing materials are a staple for branded communications. No matter how many of your the interactions with your brand become...

The Trade-Offs of Shopping: Consumer Sentiment Around Different Shopping Experiences

Posted by Chris Wilson | Behaviors, Branding, Mobile, Social Media |

Love the findings from this Nielsen report. It exhibits the trade-offs consumers make when choosing where to purchase. Mobile is slowly edging it’s way up closer to desktop purchases. I think mobile will eventually become...

Competitive Intelligence: How the Internet Has Affected Access to Information

Posted by Chris Wilson | Behaviors, Featured, Innovation, Social Media |

This is a good summary of how competitive intelligence has evolved with the advent and access to the internet. Just think about how much you know, or can find out, about your competition today. Think about how hard it used to be...