As a piece of Dove’s worldwide Campaign for Real Beauty, Ogilvy has launched Onslaught, a follow up to their former award-winning Dove Evolution. This time the focus is put on the young girls growing up in a world where...
Read MoreI picked up the October edition of Entrepreneur Magazine, and was pleasantly surprised to find the Bear Naked owners, Kelly Flatley and Brendan Synnott, as one of the features in an article titled, Young Millionaires. According...
Read MoreEmpathy is a hot topic among advertisers, marketers, bloggers, and even dentists, doctors and nurses in the medical field. For the longest time empathy was viewed as a genetic quality either you were born with it or you...
Read MoreThere is a big difference between taking shortcuts and improving the speed of a process. One is rooted in laziness and the other initiates change.
Read MoreIt’s amazing how easy it is to sell an incredible product. There is no question about what the product positioning is, because it’s evident. What’s even better is that you don’t have to worry about naked...
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