a new word for something new, undertaken with the right intention but which has not (yet) led to the desired result. You only recognize a nearling when you look back, and you can always learn from a nearling. You can be proud of...
Read More“Statistics show that more consumers notice red colored products and packaging more than any other color. But they purchase more blue colored products or products in blue packaging. ” At least, that was a statement...
Read MoreBill Gammell of ÜberEye Marketing snapped this photo on his cell phone because it reminded of the sign from Human Talk: Hand Tossed. It works because it is an accurate reflection of the Chili’s fun personality and talks in...
Read MoreIn a previous post, How Far Can a Brand Stretch?, I listed some comical examples of brands that had stretched too far with unrelated line extensions. At the end of that post used Mr. Clean’s Windshield Wash and Wiper...
Read MoreMy boss came back from lunch this afternoon and told me how both he and his wife got to eat their lunch for free. They stopped into a new artisan bakery that just opened up a few blocks away from our office. While he was looking...
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