Nearling Definition

a new word for something new, undertaken with the right intention but which has not (yet) led to the desired result.

You only recognize a nearling when you look back, and you can always learn from a nearling.

You can be proud of nearlings because:

  1. You started an initiative
  2. You may have moved others
  3. Maybe it led you to something that was successful
  4. You need many nearlings, for a few successes
  5. You learned from it
  6. … 

(Excerpts taken from Creativity Today


Looking at the big picture, doesn’t social media look like a cluster of nearling after nearling, leading to another set of nearling after nearling?

What do you think?

Is this why big businesses haven’t had as much success as they have in the past with traditional media? To much iteration?