Burger King is rumored to have plans in the works to introduce a “premium burger” in select London upscale neighborhoods and suburbs. The sandwich will be made from top-quality Kobe beef from Japan and topped with...
Read MoreAs the old adage says, “Fake it till you make it.” If you want to position yourself to move up the chain, you first have to move up mentally before everyone else will let you fill that role. Act as if you have truly...
Read MoreSeth shows us how we’re sucking all the juice out. I’m attracted to this idea, not only for the obvious citrus connections, but because it matches up perfectly with the underlying concepts behind the Human Talk...
Read MoreDoes your brand have a smell? I’m not talking about how many of your employees shower regularly (lets hope all of them), or the woman on fourth floor that no one will get on the elevator with because her perfume (or the...
Read MoreWhen you know it, improvise. Put down the sales script. Drop all those unnecessary bullet points from the presentation. Don’t be afraid to pull in examples from around you. Put the pieces together to fit the situation here...
Read More
Recent Comments