Burger King is rumored to have plans in the works to introduce a “premium burger” in select London upscale neighborhoods and suburbs. The sandwich will be made from top-quality Kobe beef from Japan and topped with foie gras, a French delicacy, and a gourmet blue cheese.
Here’s the kicker. The sandwich will cost a startling Â£85 (or $170).
Even though the proceeds of the sandwich will be donated to charity, the burger is not likely be a hot seller. It’s probable that he offering an attempt to enhance the brands’ overall perception of quality.
It will be interesting to see how this turns out (if it turns out at all).
I know exactly what Jack Trout is saying about Burger King right now, “Sorry Marketers, You Can’t Go Up.”
What do you think?
Premium idea, or premiumly ludicrous ploy?