(Photograph by Martin Schoeller) When it comes to brand endorsements, celebrity endorsements can be one of the most complex. Not only can it be hard for the brand to overcome what Rohit Bhargava calls the “paid to...
Read MoreThere’s no doubt that surprise can be a powerful element in reaching and retaining customers, and even better yet, one of the more memorable ways to do so. But more often than not it’s the HOW that trips us...
Read MoreHere’s a surefire way to start talking to your customers like a real human being in 2009. Hold a company “why” day. Take time out from the daily grind to question everything you do. Create a safe, honest and...
Read MoreThe German Ad agency, Scholz & Friends, has produced a video that takes a quick look at how things have progressed from the ad world in the 1940’s to today’s socially connected, conversation driven marketplace....
Read MoreI asked you who was listening in 2008 and here is what you said: —- His Pick: Dell I’m going to find it really hard for anybody to beat Dell. I think Dell has been doing an amazing job of listening, personally,...
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