Chris Wilson

Marketing Masters: Seth Godin vs. Guy Kawasaki Infographic

Posted by Chris Wilson | Creativity, Miscellaneous, Social Media |

Seth Godin has been my all-time idol when it comes to marketing thoughts and ideas. I credit many...

Biggest Opportunity for Online Retailers: Improve Returns and Exchanges Experience

Posted by Chris Wilson | Behaviors, Branding |

ComScore presents a revealing insight for online retailers. When asked about aspects of the online shopping experience that they would like retailers to improve, 42% of shoppers said they would like to improve the ease of...

Guerrilla Marketing Simple Idea: Postcards

Posted by Chris Wilson | Miscellaneous |

Expanding on my thoughts from yesterday about how some of the old tried and true marketing vehicles are some of the most effective, I thought it was the perfect time to talk about direct mail. In many marketers eyes direct mail...