I’m not a big advocate of TV ads. Generally, I believe that they are a downright waste of money. In fact, I believe you could be just as effective as throwing handfuls of company literature out of an airplane over a big...
Read MoreAre you in a branding tug of war? It’s a battle we all know too well, design versus business strategy. Designers don’t want to clutter up their designs with marketing mumbo jumbo. Marketers don’t want to water...
Read MoreStep 1: Forget all limits. Don’t think only of what you are capable of. Dream up the what, not the how. Step 2: Return to reality. Bring in the how. Take away until you see how dreams can become real. Step 3:...
Read MoreLast Thursday morning at 2 A.M., Pete Blackshaw of The ClickZ Network and Nielsen Buzz Metrics, in what appeared to be slight desperation, sent out a mass message to all the members of the Consumer-Generated Media (CGM) on...
Read MoreAs a piece of Dove’s worldwide Campaign for Real Beauty, Ogilvy has launched Onslaught, a follow up to their former award-winning Dove Evolution. This time the focus is put on the young girls growing up in a world where...
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