Last Minute Rush Thoughts
From the beginning, I’ve called this The Age of Conversation Social Media Bum Rush. I specifically inserted the words “social media” because I knew that success of the movement would hinge upon the ability of...
Read MoreAuthor: Chris Wilson
Simple Idea: Imitate
Imitate shamelessly and often. It’s the fastest way to learn.
Read MoreAre You Ready to Rush?
New to The Fresh Peel? You can find out what all this bum rush hype is all about, and how you can join the rush here. I hope you will join us. It’s crunch time. Saturday the 29th is the big day. That means we have less...
Read MoreBack to Beans
Last month there was a lot of commentary surrounding Starbucks’ 3-hour nationwide closing of their stores, for a “retraining” and a refocusing on “customer experience.” This was prompted after sales...
Read MoreLight bulb, Brand Insight
I’ve been focusing a lot lately on branding and what makes a brand great. There is nothing wrong with focus, as long as the attention doesn’t become solely internal. Tom Asacker, author of A Clear Eye for Branding,...
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