6 Naming Styles
In the latest edition of Neutron’s Steal This Idea, brand coach Josh Levine reveals The 6 Naming Styles, to help you in finding the best name for your brand.
Read MoreAuthor: Chris Wilson
Vacation Report 2008
After a week of vacation spanning from a few days in Las Vegas to a brutal rim to rim hike through the Grand Canyon, The Fresh Peel is back in action. Note, we could have used some trekking poles on the hike. Before leaving I...
Read MoreBrand Strategy a World Apart
When it comes to building strong brands in Asia, you’ll find a consistent strategy repeated again and again. And it’s very different from how Americans tend to approach brand strategy. Brand strategies by companies...
Read MoreThe Art of Trend Spotting
It all started with when Sheri Schmeizer and her three children decided that their Crocs shoes could use a little bit more style. After all, they were the latest craze, and people of all ages young and old were wearing them, but...
Read MorePerception of a Door Slam
They say that the sound that a car door makes when it closes can have a lot to do with how buyers perceive the quality of the vehicle. At the end of the 1990’s Daimler Chrysler even dedicated a whole department to engineer...
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