Women Continue to Lead Men in Adoption of Social Networks

Not surprising. According to a March 2013 survey conducted by Burst Media, Women continue to lead men in the adoption of social media sites.

65.4 percent of American adults have at least one social media account for personal use
Women are more likely to have an account with six of the top 7 social networks
Women are especially more likely to have an account with visual services such as Pinterest and Instagram
LinkedIn however, sees a higher adoption rate from men than women