Steve Woodruff asked me to host his Five in the Morning series and give it the Fresh Peel treatment. So here’s 5 juicy reads for today!
There is one particular quote from Chris Anderson’s The Long Tail that continues to stand out in my mind as I filter through and consume large amounts of information everyday,
In a world of infinite choice, context not content is king.
John Bell from Digital Influence Mapping Project drives this point home as he adds some context to The Most Social Brands List. (Also a great study for advocating the importance of reputation management.)
Finally, a avid fan of Trader Joe’s has created an Ode to Trader Joe’s commercial (spotted on PSFK), which is starting to make it’s rounds in the blogosphere. David Armano from Logic + Emotion wonders how the store will respond since they typically aren’t a fan of customers taking video footage or photos inside their stores, and makes his recommendations for Trader Joe’s and other brands watching.
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