With only two days left to share who you think was listening in 2008, you can rest assured that one company will make the list…Dell.
That’s probably no surprise to any of you, as Dell is, in many aspects, the poster child of what listening, engaging and interacting with consumers online should look like. Bob Pearson, Dell’s Vice President of Communities and Conversations, hammered home this point in a recent interview with Forrester’s Jeremiah Owyang, when he stated,
What we see is that the web reflects reality.
As Mitch Joel explained in a recent Six Pixels of Separation,
I’m going to find it really hard for anybody to beat Dell. I think Dell has been doing an amazing job of listening, personally, but I know that there are many companies out there. My guess is, Chris, that the challenge is going to be, how do you pick them…
Let us hear your thoughts on who was listening in 2008.
I agree about Dell. They listened to me on Twitter and solved my problem. Here’s my short story: http://www.flickr.com/photos/orangejack/3019883593/
Comcast, for sure. They made the front page of the New York Times with Frank and their @comcastcares Twitter account.
Zappos- CEO Tony Hsieh is on Twitter all the time, along with several hundred other Zappos employees. They also have a YouTube channel, Facebook site. They listen
IBM – I’ve spoken at two conferences with Sandy Carter from IBM and they are doing a stellar job of listening to their B2B audience throughout the social media spectrum
Pizza Hut – their new app lets Facebook fans order pizzas straight from Facebook. That’s listening to their audience, who they are and what they want.
Pletny more- Southwest on Twitter- but suffice to say it is not just Dell.