Sure there’s a little over a month and a half left until the end of the year, but there’s no denying the fact that a lot has happened in the world of brands in 2008. No matter how the landscape changes or what technologies come our way, one simple truth will always remain; Listening is the key.
In keeping with the tradition I started last year, I’m opening up the question again this year, asking you, “who was listening in 2008?”
Tell us your stories about the brand you feel showed that they are truly listening to consumers and why. If you would like to take part, here is the nitty gritty:
- Step 1 – Share your brand and story in the comments or your own blog.
- Step 2 – If you share on your own blog, be sure to link back here so that I can include your response in the results.
- Step 3 – Share your story before 12/15/2008, I will include it in the results post in late December.
So, who was listening in 2008? Let’s hear it!
iList was listening to google alerts on craigslist. Lots of crimes and scam stories.
Company – Southwest Airlines
Southwest airlines have embraced Social Media harmoniously. Their blog “Nuts about Southwest” has awesome videos of behind the scene processes – like Putting a Plane back in sky in 35 minutes, Aircraft Cleaning, How Crabs reach your dinner table in 12 hrs, etc. They are engaging customers by providing entertaining stories (videos, pictures, etc) at the same time providing channels for customer conversation.They proactively listen to Social Media – someone contacted me and thanked me when I blogged about them on my personal blog.