It is quite important for you to understand that a business without efficient advertising is as good as dead. You will have to ensure that your advertising is effective, creative, and not taking up much of your company’s monetary resources. Here are five ways your business can make the most by simply advertising the logo and name:
1. Custom Printed Umbrellas
The use of custom printed umbrellas is inexpensive and is one of the most effective ways of advertising your business/company without having to work too hard. For starters, the only thing you’ll need is a company name and logo printed on the umbrellas. Secondly, you’ll be able to put up the umbrellas for marketing events or promotions. If you have a small business, you could set them up at your shop or outdoor cafe. If you are participating in a street fair or festival, a custom printed umbrella would be the perfect choice to let others see your company name and brand.
Umbrellas have been known to increase brand awareness without putting a dent into your advertisement coffers. Just make sure you are seeking the services of an established printing company and you’ll be good to go.
2. Social Media Pages
Another great place for you to advertise your business by using the logo and company name is on social media. For starters, every prospective client in this day and age can be found on social media. Therefore, it would be a very smart idea for you to find a good graphic designer to design a simple, yet eye-catching poster for your cover photo, as well as your profile picture.
You can also use photos of satisfied clients and post them on your social media pages accompanied by the company name and logo. This will help a great deal in associating your brand with customer satisfaction.
3. Caps and T-Shirts
Just like the custom printed umbrellas, you can use custom printed caps and t-shirts for free advertising. You can also use these printed t-shirts and caps for promotions and allow people to either win them or they can be given out absolutely free. The good thing about caps and t-shirts is that they can be worn at any given time and not just when its raining or there is sunshine. You can also do more on the t-shirts by:
•Adding your company number for easy communication
•You can add the company motto so that prospective clients will know what you are all about (if they don’t already)
4. Commercial Buildings
Before hanging a huge sign with your company name and logo on it, it’s very important for you to find a professional that knows a thing or two about real estate. This way, they will be able to find you a suitable building to serve as your headquarters. Thankfully, most of these realtors are not only experienced, with quite impressive resumes, but are quite affordable. That said, feel free to get in touch with them for a free quote.
5. Search Directories
Thanks to the Internet, a lot of directories have gone online and that has made them even more accessible to millions of homeowners and businesses alike. Therefore, you might want to take advantage of this and add your company’s details, including your name and logo. That way, your prospective clients will always have an easy time finding your business.
A Final Word On Effective Advertising Using the Company Name and Logo
There are quite a number of factors that determine how a company would advertise. Some of these factors include the budget, target group, as well as the nature of their goods/services. But that aside, it is always important for the company to seek better ways of not only cutting down on the advertising costs, but also finding creative ways of reaching their target groups effectively.
That said, trying any or all of the above-mentioned ways would do just fine. Also, feel free to come up with your own ways to advertise effectively by using your logo and company name. Finally, make sure your logo is not only simple but quite easy on the eyes of the beholder.