Burger King is rumored to have plans in the works to introduce a “premium burger” in select London upscale neighborhoods and suburbs. The sandwich will be made from top-quality Kobe beef from Japan and topped with foie gras, a French delicacy, and a gourmet blue cheese.
Here’s the kicker. The sandwich will cost a startling £85 (or $170).
Even though the proceeds of the sandwich will be donated to charity, the burger is not likely be a hot seller. It’s probable that he offering an attempt to enhance the brands’ overall perception of quality.
Dan Ariely, author of Predictably Irrational, thinks that the high-priced burgers could also increase customers willingness to spend money on the usual low-priced offerings.
It will be interesting to see how this turns out (if it turns out at all).
I know exactly what Jack Trout is saying about Burger King right now, “Sorry Marketers, You Can’t Go Up.”
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What do you think?
Premium idea, or premiumly ludicrous ploy?
I know the world is a wacky place, but is burger king sprinkling crack in their lunch bags or the marketing department running out of ideas! With all the problems in the world today, why couldn’t they come up with a burger that would reduce global warming when digested. This is a sad day! When there are so many other needs in the world today. As if America is not weighty enough,
now let us just make the buttocks of all british citizens as heavy as our own and we can make the world cave in with our buttocks of gold, Yes, I can see myself now, eating that burger spinkled with gold and feeling so much better about the hungry! Burger King!
You should be ashame!
LeeM