More data showing that people of all ages are becoming more savvy with their mobile devices. High percentages are tapping into mobile internet for various tasks.
- 35.3% use their mobile devices for social media
- 29.5% use the internet search function
Only 12.2% use mobile for online retail, which I’m thinking means that consumers are more than willing to research a product, but not quite ready to make the purchase from their device.
That said, to downplay the role of mobile in the purchase cycle would be a mistake. It is also stated that nearly 1/3 of respondents cite mobile as a preferred shopping method. Again, I read this as consumers stating the importance of mobile while shopping, not necessarily the point of purchase happening from the mobile device.