Mobile Marketing Statistics Charts Infographic

More data showing that people of all ages are becoming more savvy with their mobile devices. High percentages are tapping into mobile internet for various tasks.

  • 35.3% use their mobile devices for social media
  • 29.5% use the internet search function

Only 12.2% use mobile for online retail, which I’m thinking means that consumers are more than willing to research a product, but not quite ready to make the purchase from their device.

That said, to downplay the role of mobile in the purchase cycle would be a mistake. It is also stated that nearly 1/3 of respondents cite mobile as a preferred shopping method. Again, I read this as consumers stating the importance of mobile while shopping, not necessarily the point of purchase happening from the mobile device.