Are You Just a Clone?
Sure, you are good at what you do. But do you end up looking like everyone else doing it? John Jantsch points out the importance of how we do what we do, and not what we do.
Read MorePosted by Chris Wilson | Marketing |
Sure, you are good at what you do. But do you end up looking like everyone else doing it? John Jantsch points out the importance of how we do what we do, and not what we do.
Read MorePosted by Chris Wilson | Marketing |
Way before the Best Seller List was even in sight, no one wanted to publish Seth Godin’s Purple Cow. So what did he do? He took the very core message from within the pages of the very book he was trying to promote and made...
Read MorePosted by Chris Wilson | Branding |
Last weekend I visited a Ducati/BMW motorcycle shop with my father-in-law. The Ducatis blew me away! I’ve seen a Ducati bike on the road here or there, but I’ve never been close enough to really take the time to...
Read MorePosted by Chris Wilson | Marketing |
Seth Godin sent me into a flashback yesterday of a somewhat embarrassing experience I had at a concert last year. He wrote about listening to Live at Massey Hall: Neil Young and described how much more excited the crowd would...
Read MorePosted by Chris Wilson | Marketing |
If you have traveled on a major airliner any in the past 3 years, then chances are you’ve flown with a flight attendant that thought they would spice up the preflight safety presentation with their own humorous jargon....
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