ESPN gets the concept of Human Talk. It’s not about their TV network. It’s about a true passion for sports above all else. ESPN is a network of true sports fans. And they get that. And what a better way to reinforce...
Read MoreThe Post2Post bus has just pulled in! The Fresh Peel is pleased to welcome Tom Fishburne, author and cartoonist of This One Time at Brand Camp, which is the featured book for August’s stop on the Post2Post Virtual Book...
Read MoreWhen it comes to the battle of sports brands during the 2008 Summer Olympics, there is no question that Nike, Adidas, and China’s own Li Ning have been the dominant players. But as the games are quickly coming to a close,...
Read MoreIn the latest from the brandchannel, comes the 2008 brandcameo’s Product Placement Awards, which sampled readers from 90 countries searching for the best product placements of 2008. Among the brand winners were: Ford, with...
Read MoreVitaminWater is a brand I like. Not only have they created their own category, “enhanced water,” but they’ve done it breaking a lot of the rules. How many brands can you think of that make under the table...
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