With how dense digital marketing is, and how many different aspects of the discipline there are, there are bound to be many mistakes that people make on a regular basis. With how important digital marketing can be for a business’ growth and brand visibility, falling victim to these mistakes can be really detrimental and negatively impact your business.
To ensure that any business just starting off does not fall into these pitfalls, here’s a look at a few of the common digital marketing mistakes and how to avoid them.
Focusing Too Much on New Trends
It’s no hyperbole to say that digital marketing is constantly changing and evolving, however it may be over exaggerated from time to time. There are new aspects emerging such as voice search that businesses need to give some attention, however it’s important not to focus too heavily on these new and vitally unproven trends. This is because, spending too much time and resources on these new trends can mean that you’re neglecting the other aspects of marketing.
Link building is still the backbone of SEO, keyword optimization is still the cornerstone of paid search and social engagement is still the basis of social media marketing. This means that although it can be beneficial to ensure that you’re optimized and prepared for the new trends, it’s important not to take too much attention from the tried-and-tested techniques. However, if you do want to spend more internal energy on these new advancements, such as voice search or using podcasts, you can hire white label SEO services to focus on the fundamentals on your business’ behalf, allowing you to cover all the basis.
You Don’t Have to Learn Everything
There is a lot within digital marketing, too much for a single person or even one business to master. In fact, a common mistake many businesses fall into is that they try to do too much at once such as a great email marketing campaign, effective social media strategy, writing SEO optimized website copy, producing a podcast and so much more. It can turn your digital marketing into a jack of all trades, yet a master of none, which can be pretty detrimental and actually harm your marketing.
Instead, it’s best to focus on a few core things at a time, so that you’re putting all your resources and efforts into making that as good as it can be. This means it’s better to focus simply on social media marketing and a little bit of email marketing than it is doing it all at once.
Related to this, it’s also important not to stretch your social media marketing over too many social media platforms. If your audience is predominantly on Facebook, focus on writing good posts for that audience rather than trying to cater for various other social media platforms.
Don’t Forget About Mobile Users
There have been plenty of businesses that have done amazing work on all their digital marketing, however, they have not been able to make that SEO and social media marketing effective simply because their website isn’t mobile optimized.
These days, it’s vital that your website works on mobile, simply because it’s the main way people search the web now. A website that doesn’t work well on mobile will drive people away from it, contributing to a high bounce back rate. Making your website work on mobile will make your SEO more effective because it’ll make it more likely for people to engage with your webpages.